Covestro, a world leader in coating resin solutions for the decorative industry, has announced the launch of an additional approach as part of its strategy to enable more sustainable, safer solutions for the decorative paints and coatings market, notes a press release from the company. As part of this new approach, which leverages Covestro’s leading position in partially bio-based resin innovation, the organization will grow its Decovery® family of resins and added-value services to meet the demands of its customers and markets.

Across the global decorative coatings industry, there is now unprecedented demand – from regulatory bodies, professional painters and consumers alike – for more sustainable products that protect health and safety while still driving functionality and efficiency. And, with the decorative industry changing rapidly, it’s increasingly important for paint manufacturers to differentiate themselves by meeting these demands.

Covestro’s ‘Decorative House of resins’ strategy aims to address these requirements through three key pillars: proprietary market insights, its advanced resin technology toolbox, and its frontrunning position in partially bio-based innovation. The organization’s latest initiative – known as ‘A natural home to create more sustainable paints’ – focuses specifically on this last pillar and the plant-based family of Decovery® resins, which have a bio-based content of up to 52 percent, verified to C14 standards.

Gerjan van Laar, Marketing Manager Architectural: “I’m thrilled to be introducing ‘A natural home to create more sustainable paints’ and launching our latest Decovery® innovations! By expanding our range of more sustainable, safer, high-performance partially bio-based solutions that meet the needs of the decorative coatings market, we’re helping our customers differentiate themselves while making a positive impact on our industry. More than ever, for paint manufacturers, the switch to bio-based decorative coatings is within reach!”