AkzoNobel, a leading global Paints and Coatings company and makers of Dulux Paints in India, unveiled Dulux Promise SmartChoice, water-based emulsion for interior and exterior walls specially formulated for the Indian market. Aimed at the economy segment, Dulux Promise SmartChoice with special anti-chalking, anti-peeling properties provides better coverage and opacity making it the most viable option in comparison to distemper and cement-based paints.

Rajiv Rajgopal, Managing Director, AkzoNobel India said, “Dulux Promise SmartChoice is result of our passion for paints and deep understanding of the market. Not only does this innovative product promises to keep ‘Ghar bhi khush, Jeb bhi khush’, it empowers the aspirational Indian consumer with the smarter option rather than settling for a low-quality paint due to lack of budget friendly options in the market. Dulux aims to delight the consumers with the high quality and affordability of this new interior and exterior paint which gives them access to the transformative power of colour.”

Dulux Promise SmartChoice Interior Emulsion is a water-based emulsion paint providing good coverage and opacity and is available in a wide variety of colours. It covers a larger area in same quantity of paint and is specially formulated with anti-chalking properties giving long lasting smooth finish to interior walls.

Dulux Promise Exterior Emulsion is also a water-based emulsion which is suitable for dry to moderately humid climatic conditions. Its Anti-Peel formula ensures excellent resistance to peeling, chalking and weathering on prolonged exposure. In addition, its special formulation delivers higher coverage compared to other ordinary emulsions and cement paints.

The new range of emulsion offers a choice of 1,400+ interior and 1,000+ exterior shades. Initially available in Maharashtra, Rajasthan and Gujarat it will be made available in other parts of the country in a phased manner.