Dulux, the flagship decorative paints brand from AkzoNobel has announced the launch of Dulux Professional Weathershield Express. It is an innovative primer and finish combination exterior paint product developed using the special High-Bond LatexTM technology especially designed for use by professional customers, notes a press release from the company.

One of the first of its kind product, Dulux Professional Weathershield Express reduces water usage by 50 per cent in the painting cycle as it eliminates the need of a primer for surface perpetration. Suitable for  both new build and repainting, this innovative product delivers a high quality finish (matching the conventional system) however without the need of a primer. This revolutionary innovation enhances productivity of projects up to 30 percent.

Introducing the first offering from a portfolio dedicated to serve the needs of professional customers, Mr Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “We are dedicated to creating everyday essentials to make people’s lives more livable and inspiring. Innovation sits at the heart of what we do. Whether we are developing new products or services, we are focused on making life easier for our customers, as well as contributing to their success. For the customer in the professional segment, the increase in productivity up to 30 percent through the use of the new Dulux Professional Weathershield Express, means a saving of Rs 50,000 for every one lakh square feet of paintable area. Our commitment to sustainability is a guiding principle of AkzoNobel and this feature is another leadership step we have taken towards our mission of delivering more with the use of fewer natural resources.”

In line with the other products from the Dulux Weathershield range, Dulux Professional Weathershield Express keeps the surface up to 5 degrees cooler owing to its higher Solar Reflective Index Value. Its color lock technology with unique UV resistance and alkali resistance helps to retain the colors for a long time. These attributes makes the product score high on sustainability when compared to similar products, the write-up concludes.