JSW Paints launches innovative product that focuses on consumers health and well-being at home

JSW Paints launches innovative product that focuses on consumers health and well-being at home

JSW Paints has launched Aquaglo as India’s first water-based paints for wood and metal surfaces with Germ Block Zn2+ion technology, notes a press release from the company. Previously, consumers were using solvent based enamels, popularly known as ‘oil paint,’ for painting wood and metal surfaces. These contain chemicals and solvents that have a strong odor and have a high VOC (Volatile Organic Content). These paints are not recommended for kids and people with health conditions as the solvents pollute the home with their unhealthy fumes post-application.

Aquaglo is 100% water-based, has low odor, dries quickly and is completely family-friendly. Due to its quick-drying benefit, it enables the painting to be finished in a very short time as well. Aquaglo also retains its shine for a longer period.

According to Ms Anuradha Bose, Chief Marketing Officer of JSW Paints, “Aquaglo aims to change yet another convention in paints of using only ‘oil paint’ for wood and metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes.”

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