An ethereal, soft and silvery green, it’s a color that can make your heart glow and your spirits soar.
Soulful Sage perfectly captures the mood for 2027, according to the results of the company’s
extensive annual trend research.
Explains Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center: “Many people
are feeling weighed down by world events and overloaded with information. We want to offer
consumers a way to create lighter environment so they can feel that weight lifted off their
shoulders.”
She adds that the three color stories – Glow, Light and Lift – can help consumers feel brighter in
subtly different ways. “Glow is focused on earth tones to create a warm space, Light combines quiet,
pale tones and darker shades for more of a healing space, while Lift features positive tones that
evoke the joy of an inspiring space. And at the center of it all is Soulful Sage – the ultimate versatile
green.”
All the colors, textures and special effects in the collection have been designed to light up the senses
in a wide range of markets. Along with decorative paints, inspirational palettes have also been
created for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry,
flooring, building products and architecture markets.
“As global color experts, we work with visionary people from all over the world to ensure that the in-
depth research we carry out every year is perfectly aligned with evolving trends,” says Daniel Geiger
Campos, Global Director of AkzoNobel’s Decorative Paints business and member of the Executive
Committee. “By focusing on the changing needs of various audiences and industries, we can deliver
market-specific solutions to our customers and designers, helping them to keep up with the mood of
the times.”