
Behr Paint Company announces 2026 Color of the Year: Hidden Gem
Behr Paint Company has unveiled Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky
jade that uncovers exceptional beauty in every space. This dynamic blend of blue and green creates
environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-
kind color, notes a press release from the company.
“Now more than ever, there’s a growing appetite for colors that challenge convention and bring an
unexpected sense of wonder to everyday spaces,” said Erika Woelfel, VP of Color and Creative
Services at Behr Paint. “Hidden Gem captures that spirit in both name and color—its depth and
refinement meets the desire for colors that are eternally stunning and stylish.”
Hidden Gem reminds us that true elegance lies in subtlety and lasting appeal, encouraging a more
personal connection to your home. This connection goes beyond the surface of your walls and can
influence how you feel and express yourself every day. In fact, four in five (82%) Americans say the
paint colors in one’s home have the power to impact one’s confidence.
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