AkzoNobel (akzonobel.com) India has launched its most exclusive, super-premium interior emulsion offering that puts health and wellness first. The latest innovation ‘Dulux Better Living Air Clean Biobased’ is India’s first U.S.D.A (United States Department of Agriculture) certified bio-based paint that purifies indoor air, so your home is healthier, notes a press communiqué from the company.

Dulux Better Living Air Clean Biobased has 26% bio-based content (derived from sustainable plant-based sources). Adding more value, is the goodness of natural ingredients such as active bamboo charcoal and tea tree oil that make it a smart and sustainable paint solution.

Multiplying the health and wellness benefits of the natural sustainable formulation is AkzoNobel’s proprietary innovation – the Pure Air Technology. Once painted on walls and ceilings, this technology continuously captures and neutralizes indoor air pollutants in the home environment (such as formaldehyde and Volatile Organic Compounds (VOCs) emitted by everyday activities like cooking, smoking and household items like carpets, furniture etc).

Elaborating on the Dulux Better Living launch, Rajiv Rajgopal, Managing Director at AkzoNobel India, said, “As Indian customers are spending more time indoors, health and well-being at home is becoming a growing priority. Our latest offering, Dulux Better Living encapsulates how AkzoNobel is leveraging its global expertise to deliver truly differentiated propositions that are innovative, more sustainable and designed to improve our customers’ quality of life. The innovative Pure Air technology together with the goodness of natural & bio-based ingredients empowers our customers looking for an effective sustainable way to improve the health and well-being of their family.” 

While improving indoor air quality, it also packs in significant more health and wellness benefits. Dulux Better Living Air Clean Biobased meets the requirements of GreenPro Certification and qualifies as Green Product for its environmental and health & wellbeing benefits. Further, continuing to endear the super-premium Dulux brand to its customers are the its anti-bacterial, no added lead and mercury, anti-fungal and low odour and low VOC attributes.

The three carefully curated colour palettes include the soothing and tranquil Calming Breeze palette; the Thriving Wind palette that exudes a joyful, upbeat feel, and the Flourishing Breath inspired by wood and water.