Munich-based chemical company WACKER is strengthening its presence in India by opening a technical center in Bengaluru. Located in the south of the country, it will serve as a regional competence center for tile-adhesive applications. Continuing growth in the Indian construction sector is driving demand for personally tailored solutions for tile adhesives.
Although the global economy is slowing, growth in India is continuing to gain momentum, mainly due to the booming construction industry. A recent study forecasts that this South Asian country is set to become the world’s third largest construction market by 2025. Some 11.5 million houses will be built there every year. Demand for construction products and applications catering to the Indian market are rising at a correspondingly fast rate. That is why WACKER is expanding its local presence in India, opening a new technical center in Bengaluru today.
“The Bengaluru technical center specializes in the development of customized tile-adhesive applications. Adhesive strength and flexibility are vital for tile-adhesive formulations. WACKER’s polymeric binders improve how tiles adhere to the substrate, while permitting flexibility within the adhesive – an effective way of preventing cracks and breakage. WACKER markets its dispersible polymer powder formulations under various brands, such as VINNAPAS®, VINNACEL® and ETONIS®. These powders make the adhesive highly water-resistant and extremely easy to process. What is more, formulations containing WACKER’s polymer powders permit the use of special installation techniques, known as thin-bed technology. This makes significant savings possible in terms of raw materials, such as cement or sand, the latter being a key raw material in the construction sector. The global construction boom means that sand is becoming increasingly scarce.
The new technical center in Bengaluru is WACKER’s third such facility in India. A center for polymer applications was opened in Mumbai back in 2009. Located in the suburb of Goregaon, it houses Wacker Chemie India Pvt. Ltd. (a fully owned subsidiary) and Wacker Metroark Chemicals Pvt. Ltd. (a joint venture in which WACKER holds a 51-percent stake). Expanded in 2011, this technical center
supports customers from sectors such as construction, paints and coatings, plastics and textiles in developing new products and applications for the Indian market. WACKER also operates a technical center for silicone products in Kolkata.
Like its counterpart in Mumbai, the new technical center in Bengaluru adjoins a WACKER ACADEMY training center, the purpose of which is to intensify knowledge transfer in the local market. WACKER ACADEMY courses cater to the specific needs of India’s construction-chemicals industry and give customers and business partners an opportunity to learn about all relevant aspects of tile-adhesive applications. Close proximity to the applications labs promotes a lively exchange of expertise and creates an optimal environment for customer service. WACKER ACADEMY provides an ideal, industry-specific platform for networking among customers, distribution partners and WACKER specialists.